Whats all this talk about SEO about? What are listings and why do they matter? They are an online summary of essential information that serve as a powerful tool to help customers find you.
What do listings consist of?
No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.
These four pieces of information provide the basics for potential customers to research, contact and locate your business.
Want to score some major bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!
Will my listings work?
The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. More is better for listing presence. Listings across the web will create multiple avenues for consumers to find your business. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?
No more hide and seek
Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s door steps.
They even have similar shapes. Coincidence? We think not…
If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. Customers are able to find brick and mortar locations through accurate listings. This means money in the business owner’s pocket and, just as importantly, it means the business can be reviewed.
“In my humble opinion…”
An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers & find businesses they want to try out. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.
All aboard the search engine
Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Take advantage of SEO by listing your business accurately! Increased visibility means more customers, and what business owner doesn’t want that?
This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.