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What is Online Reputation Management?

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A business’s reputation used to be the reach their customers had via word of mouth. Now, a company’s reputation is the collective image provided by real-time feedback online through review sites, social media and forums. Any online source a consumer is talking about their customer experience on is a channel your online reputation should be…

Why Your Business Should Want More Reviews

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With reviews becoming more common, it’s important to consider that review sites should be used as customer service tools. 86% of consumers read reviews for local businesses (including 95% of people aged 18-34), before deciding to purchase. That means that what others say about your business in reviews, directly impacts other customers decision to buy from…

Best Practices For Review Management

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Why your business should never remove reviews People can tell when businesses filter reviews. 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. Customers are growing to be more and more review savvy, because they know that people are opinionated. The truth is that some customers expectations are unrealistic. Regardless,…
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