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Everything There is to Know About Native Advertising for Business (and More)

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What is native advertising? Native advertising is an advertising tactic that is earning increased usage as either a complement to, or an alternative for, display advertising. It’s also a concept that plagues much of the digital marketing community with varying degrees of confusion. Luckily for you, I’ll get into the gritty details on this new…

Quality Over Quantity

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Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you…

Facebook Advertising vs. Boosted Posts

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On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help…

An Introduction to Digital Advertising Metrics

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Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how…

Creating the Perfect Social Post

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What makes for good social post, anyway? Creating the perfect social post requires some insight to why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow a business. Updates and information: People are…

How to Reach Your Audience With Digital Advertising

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Learn how to reach your audience with digital advertising! Pick the right platform to reach your audience In 2008, only 24 percent of the United States had a social media account. Today that number has skyrocketed to 81%. While traditional mediums such as television and newspapers still have their place, most companies are turning towards digital…
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