Digital marketing is simple when you know where to start.
Implementing these digital marketing tips will help your business thrive in a sea of competition. Audit your online presence today!
1. Have accurate business listings.
An incorrect listing could be the first reason why customers are turning to another business. The more that your business can be found online, the more leads you can pull in! An accurate listing puts your business on the radar when a search is made locally for your service/product.
2. Get tons of reviews, and respond to them fast.
Before a customer even tries to contact you, they’ve already checked you out online & weighed their decision on your previous customers reviews. Your listings will be connected to review sites like Google, TripAdvisor & many more, empowering you to connect with your customers by replying to comments & reviews. It’s important to show your customers you’re a customer service pro! After funneling a customer through the sale, automate requests for online reviews (instead of waiting for them to leave one) to boost your search rankings & credibility!
3. Be active on social media.
A big part of digital marketing is meeting your customers where they’re already at.
Sites like Google, Yelp & Tripadvisor are specifically for reviews, but social media is where customers will share their experiences with their inner circle. Any business that believes in “word of mouth” advertising can get on board with the power of peer-to-peer reviews. If they’re talking about you on social media, they’re talking to your local community. Social media can double up as a “listing” where you can be found & also a place to engage in your local community.
4. Have a good website.
If your customer needs to know more, you should be the first stop for any questions. A website that’s a visual disaster or is frustrating to navigate will get a quick press of the back button. According to Google, 3 in 4 smartphone owners use mobile search before making any purchasing decisions. A functional design that works across devices ensures your site will get the attention it deserves.
5. Be findable on search.
If people can’t find you online, do you even exist? Websites are great for online business, but most people find what they need on search. Maybe you have a listing or website but is it getting any traffic? Simple improvements with SEO can accelerate on site traffic & activity.
6. Experiment with Digital Ads.
Everyone is online! Which means your customers are definitely online. Digital ads geared toward the right audience gets more traffic to you. With help, you can optimize a customers entire experience to guarantee you they follow through from sparking interest to closing the deal.
Watch your business thrive online with these simple digital marketing tips!